Sync Abandoned Orders with Klaviyo

Overview

Gaiia can automatically track and report on checkout orders that were abandoned before being submitted. These are called Abandoned Orders.

Orders are marked as abandoned if they were started (right after the Enter your email step) but not submitted within a specific delay. By default, this delay is set to 24 hours.

When an order is considered abandoned:

• A new entry is created in the Abandoned Orders view
• A webhook event is triggered

If you're using Klaviyo, you can connect your account to gaiia to automatically push new abandoned order data to a Klaviyo list. Only customers who have accepted marketing communications will be pushed.

Requirements

• A Klaviyo account
• An API key with Full permission
  How to create or clone a private API key
• The List ID for your Klaviyo target list
  How to find a list ID

Setting up the integration

1. In gaiia, go to Settings → Integrations.
   Under Add directory and install the Klaviyo integration.
2. Enter your Klaviyo API key to authorize the connection.
3. Once installed, go to the List ID configuration tab.
4. In the Abandoned Cart List ID field, paste your Klaviyo List ID and click Save.

After setup, all new abandoned orders (from users who gave marketing consent) will be automatically sent to your specified Klaviyo list. This allows you to retarget customers through Klaviyo flows.

Only customers who accepted marketing communications will be pushed to Klaviyo.

About the abandonment delay

By default, an order is considered abandoned after 24 hours of inactivity.

• This delay is not configurable from the Admin yet.